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FABRICA DE PUNTO
Role
Co-Director / Designer.
Date
2025.
Work
Product Photoshoot / Web Design
During my internship at FABRICA DE PUNTO, I co-directed and styled (+ accesorized) the photoshoot for La Tejeduría. This included model selection/casting, creation of moodboards, the purchasing of accesories and shoes, selecting hairstyles and make-up for models and model management during the shooting.
After the photoshoot, I curated the best pictures and designed an e-commerce website for the online drop of the collection.
In this gallery you can find some of the final pictures from the photoshoot.
My responsibilities also included graphic identity development, product and packaging design, and overall branding, collaborating closely with the creative team to ensure visual and conceptual coherence across all touchpoints.
"La Tejeduría" is FABRICA DE PUNTO's debut collection for 2024 Mercedez-Benz Fashion Week Mexico. It includes 22 total looks of fully-knit, high-quality garments inspired by mexican historic textile culture and made with recylced and organic fibers.
