chido

"Chido" is a festival and art gallery that celebrates the traditional mexican "rótulo"; an urban, festive and ancient way of sign painting representative of mexican culture.

For this project I developed an identity, inspired by Rótulos. I wanted to create something customizable and easy to adapt, in terms of color, for any situation required that also gave a handmade sensation to the viewer. Additionally, I present some renders for merch ideas that fit the event's vibe and concept.