Adidas

As a final project for my Styling class in college, I developed this mock-campain with my dear friend and very talented fashion photographer Lauro Rodríguez.

This campaign is based on a concept I developed named "North-American Heritage Punk Rock". This concept englobes the aesthetic of the 90's music scene and early 2000's soccer imaginery. I designed this campaign thinking as if it was going to be used by Adidas for the 2026 World Cup season (thus the logos used on the editorial design of it). We were looking to share a vibe of nostalgia, rockstar lifestyle, american culture, dynamism and intense passion.

Due to storage and quality limitations, please click on the link to access the campaign's full eBook.

In this gallery you can find some of the spreads from the eBook with final photos from the shooting.